Google & Meta Ads That Drive Qualified Leads
GOOGLE & META ADS FOR LOCAL BUSINESSES THAT NEED MORE CALLS
-
Stop wasting ad spend on generic PPC agencies that do not understand high intent local searches
-
We build high intent Google Ads campaigns focused on emergency and service based lead generation
-
Get clear reporting, smarter optimization, and campaigns built to turn clicks into qualified opportunities
PAID MEDIA EXPERTISE THAT DRIVES LOCAL RESULTS
Bottarini Marketing Group handles PPC management, building Google Ads, Local Services Ads and Meta (Facebook & Instagram) ad campaigns for local service businesses that need more qualified leads, not just more clicks. We focus on the products, services, and audiences that matter most to your business.
Our paid media strategy spans Google Search, LSAs and Meta ads, and is built around real buying intent, service area targeting, conversion tracking, and ongoing optimization. That means your budget is focused on the searches most likely to turn into calls, inquiries, and sales.
With Bottarini Marketing Group, you get a team that understands performance marketing across industries, watches your campaigns closely, and improves performance over time with clear reporting and practical insights.
Get Started
| Details | |
|---|---|
| What's included | Google Ads, Local Services Ads and Meta (Facebook & Instagram) campaigns with service area targeting, conversion tracking and ongoing optimization |
| Starting price | Meta Ads Management from $1,500/mo (ad spend not included). Google Ads: See pricing |
| Industries served | Roofing · HVAC · Plumbing · Electrician · Med Spa · Medical Weight Loss · Plastic Surgeon · Real Estate · Auto Body Shop |
How long does it take to get results on PPC?
You will usually start seeing early data and performance signals within the first 30 days. In the beginning, the focus is on gathering data, testing search terms, refining targeting, and improving conversions.
By the second month, campaigns should start gaining stronger momentum as optimizations take effect. In many cases, the best performance improvements happen over 60 to 90 days, once enough data is collected to scale what is working.
The goal is not just quick traffic. It is steady improvement, lower wasted spend, and more qualified calls from the searches and audiences that matter most to your business.
Paid Media Built To Convert
PAID ADS BUILT FOR URGENT
LOCAL SEARCHES
We build and manage Google Ads campaigns around the services, locations, and high intent searches that matter most to your business. Every campaign is focused on generating qualified calls while reducing wasted ad spend.
- Built and managed for you: We handle targeting, campaign setup, ad copy, tracking, testing, and ongoing optimization.
- Clear reporting: See where your budget is going, which services generate leads, and what we are improving each month.
- Focused on lead quality: We review search terms, calls, locations, and campaign performance to reduce irrelevant and unqualified leads.
Business Focused Strategy
Campaigns built around the searches and audiences most valuable to your business.
Detailed Lead Tracking
Track calls and form leads back to campaigns, keywords, locations, and services for clearer decision-making.
Conversion Focused Landing Pages
Landing pages designed to build trust quickly and turn urgent searches into qualified customer inquiries.
WHY WORK WITH A RESULTS FOCUSED PPC AGENCY?
Effective PPC requires more than launching a few ads. Campaigns must account for search intent, target markets, lead quality, conversion paths, competition, and changing demand. An experienced team can build and optimize campaigns around how your customers actually search.
| BOTTARINI MARKETING GROUP | GENERALIST AGENCIES | IN-HOUSE / DIY | |
|---|---|---|---|
| 🧑💻Point of Contact | Clear communication with an organized campaign management process | Communication may pass between multiple departments | Managed alongside other responsibilities |
| 🎯Industry Understanding | Built around customer intent, priority markets, and measurable growth | Broad PPC knowledge across many unrelated industries | Requires learning the platform while managing the business |
| 📈Lead Quality | Search terms, calls, locations, and service quality are reviewed regularly | May prioritize lead volume over lead quality and business fit | Limited time available for detailed lead reviews |
| 🗣️Reporting | Clear reporting on spend, calls, leads, services, and campaign improvements | Reporting may be generic or difficult to understand | Tracking may be incomplete or inconsistent |
| 📝Optimization | Continuous testing of targeting, search terms, ads, budgets, and landing pages | May use standard optimization methods across all clients | Optimization can be delayed by other daily responsibilities |
| 🎯Conversion Focus | Campaigns and landing pages designed to generate qualified customer inquiries | May use general landing pages and broad messaging | Results depend on internal PPC and conversion experience |
DO PPC ADS WORK?
Yes, PPC can be highly effective because it places your business in front of people who are actively searching for the products or services you offer.
The strongest campaigns focus on the right services, locations, keywords, budgets, and landing pages. They also require accurate call tracking and regular search-term reviews so irrelevant clicks do not consume the budget.
Results vary based on competition, service area, budget, reputation, response time, and how well your team handles incoming leads. That is why we focus on continuous testing and improvement rather than vague guarantees.
When managed properly, PPC can create a reliable source of qualified customer inquiries while also providing clear data about which services and markets are producing opportunities.
WHEN LOCAL CUSTOMERS SEARCH, WILL THEY FIND YOU?
When customers are ready to act, they search for relevant products and services. Google Ads can place your business in front of those high intent searches at the right moment.
We build campaigns around your services, locations, budget, and lead goals. Every campaign is tracked and improved using real call, form, keyword, and search-term data.
- Target the services, products and locations most valuable to your company.
- Track calls and form leads back to the campaigns and keywords that generated them.
- Review performance regularly and shift budget toward the searches producing qualified opportunities.
FAQs
Commonly Asked Questions
How does PPC work for businesses?
PPC places your company's ads in front of people searching for relevant products or services. You pay when someone clicks the ad, and the campaign can be targeted by service, location, keyword, schedule, device, and budget. We track calls and forms so performance can be measured and improved.
Which products or services can you advertise?
Campaigns can target roof replacement, AC repair, drain and water heater work, electrical upgrades, injectables and body contouring, weight loss programs, cosmetic surgery consults, and listing and buyer lead searchion, and other services your company provides.
How do you reduce wasted ad spend?
We review search terms, negative keywords, locations, schedules, devices, lead quality, and campaign performance. Irrelevant searches are excluded, and budget is moved toward the services and targeting producing stronger opportunities.
What is the difference between PPC and SEO?
PPC can create visibility quickly by placing paid ads in search results, while SEO builds long term organic and Map Pack visibility. Many businesses use both so they can generate immediate opportunities while developing stronger long term search presence.
How do you approach PPC management?
We begin by understanding your services, market, service areas, budget, and lead goals. We then build the campaign, connect conversion tracking, review lead quality, test improvements, and provide clear reporting on what is working and what needs attention.
Google Ads By Industry
Campaign structure, keywords and landing pages built around each industry's buying journey.
