Answer Engine Optimization (AEO) Agency
BE THE ANSWER AI TOOLS GIVE
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Get cited in ChatGPT, Google AI Overviews, Gemini, Perplexity and voice results
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Structure your site so AI assistants can read, trust and quote it
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Turn AI driven answers into visits, calls and booked work
YOUR NEXT CUSTOMER MAY NEVER SEE A LIST OF BLUE LINKS
More people now start with an assistant instead of a results page, which is why answer engine optimization matters. They ask ChatGPT, Gemini, Perplexity, Copilot or their phone a full question and act on the single answer they get back. If your business is not part of that answer, you are invisible to that buyer.
Answer Engine Optimization is the work that makes your business quotable: clear question-and-answer content, entity and schema markup, consistent facts about who you are and where you work, and authoritative sources that AI systems pull from when they build a response.
We run AEO alongside your local SEO, website and Meta ads, so the same facts, offers and service areas show up everywhere a buyer looks.
Get Started 
| Details | |
|---|---|
| What's included | Question research, answer first content, FAQ and How-To formatting, schema and entity markup, and monitoring which questions cite you |
| Starting price | From $500/mo (starting price, often paired with SEO) |
| Industries served | Roofing · HVAC · Plumbing · Electrician · Med Spa · Medical Weight Loss · Plastic Surgeon · Real Estate · Auto Body Shop |
HOW DOES AEO ACTUALLY WORK?
AI assistants assemble answers from sources they can parse and trust. AEO makes your site one of those sources.
The work starts with question research, the exact way people phrase things when they talk to an assistant, then answer first content, FAQ and How-To formatting, schema and entity markup, and clean, crawlable pages that machines can lift a paragraph from.
From there we monitor which questions you are cited for, where a competitor is named instead, and what has to change to win that mention. AI answers move quickly, so AEO is ongoing rather than a one-time cleanup.
Answer Engines Are the New Front Door
DO NOT LET AI RECOMMEND A COMPETITOR INSTEAD OF YOU
When someone asks an assistant who to hire, what something costs, or whether a service is worth it, one or two businesses get named. We work to make that name yours, in AI Overviews, chat assistants and voice results.
- Get named in AI answers for the questions your buyers actually ask.
- Make your services, areas and credentials machine readable and consistent.
- Track which prompts cite you, and what we are fixing next.
ANSWER CONTENT
Question first pages and FAQs that answer in a single clear paragraph an assistant can quote, backed by detail underneath.
STRUCTURED DATA
FAQPage, Service, Organization and How-To schema plus clean headings and markup so machines parse your pages correctly.
ENTITY TRUST
Consistent business facts across your site, profile, listings and third-party sources so AI systems can confirm who you are.
WHY AEO NEEDS ITS OWN STRATEGY
Ranking a page and being quoted in an answer are not the same job. Answer engines reward clarity, structure, verifiable facts and directly answered questions, not keyword density. AEO covers that gap while your local SEO keeps working.
| BOTTARINI MARKETING GROUP | GENERALIST AGENCIES | IN-HOUSE / DIY | |
|---|---|---|---|
| 🎯Industry Understanding | Built around how AI assistants read, trust and quote your site | General SEO knowledge with little AI answer focus | Requires learning a fast moving field while running the business |
| 📍Local SEO Strategy | Content, schema, entity facts and citations work together | May rely mainly on generic keyword and content strategies | Schema and entity work may be inconsistent or incomplete |
| ✍️Content | Answer first content written around real assistant prompts | Content may be broad, templated, or lightly customized | Content quality depends on available time and internal experience |
| 🗣️Reporting | Clear reporting on monitored prompts, citations, work completed and next steps | Reporting may be generic or difficult to understand | Tracking can be limited or inconsistent |
| ⚙️Technical SEO | Structure, indexing, crawlability, AI-bot access and schema reviewed together | Technical work may be separated from content and markup | Technical issues may go unnoticed or remain unresolved |
| 🌱Long Term Growth | Strategy built to expand with new services, questions and markets | May use a standard package with limited flexibility | Growth depends heavily on internal time and expertise |
CLEAR AEO REPORTING. NO GUESSWORK.
You should always know where you stand in AI answers. We report on the prompts we monitor, where your business is cited, where it is not, the content and schema we shipped, and what we are targeting next.
No jargon and no vague updates, just which questions you own, which ones a competitor owns, and the plan to change that.
- See the AEO work completed each month.
- Track AI citations, referral traffic and assistant driven leads.
- Understand which questions you win, which you don’t, and what happens next.
WHAT’S INCLUDED IN YOUR AEO CAMPAIGN?
Every month, Bottarini Marketing Group completes focused work designed to make your business easier for answer engines to find, understand, trust and quote.
- Answer first content built around the questions people ask assistants.
- Entity consistency across your site, Google Business Profile and listings.
- Schema markup, clean structure, crawlability and AI-bot accessibility.
- Reporting on monitored prompts, citations, traffic and next steps.
FAQs
Commonly Asked Questions
What is AEO, and how is it different from SEO?
SEO works to rank a page in a list of results. AEO works to have your business quoted inside an answer produced by ChatGPT, Google AI Overviews, Gemini, Perplexity or a voice assistant. They share a foundation, but AEO leans much harder on structured data, entity clarity and content written to answer a question outright.
How does content help AEO?
Content is what gets quoted. Pages that state the answer plainly, define your services and areas, and back claims with specifics give an assistant something safe to cite. Vague, padded marketing copy gives it nothing to work with.
How long does AEO take?
It depends on your site, your market and how often the assistants refresh their sources. Structural and schema fixes can be picked up fairly quickly; building the authority behind consistent citations takes longer and continues over time.
What happens if I stop AEO work?
The content and markup already in place keep working, but answer engines change constantly and competitors keep publishing. Without ongoing work, citations you earned can be replaced.
Does AEO replace local SEO?
No. AEO is strongest when it runs on top of local SEO and next to your website and Meta ads. Search still drives most local demand today; AEO protects your share of the buyers who ask an assistant first.
AEO By Industry
People ask assistants different questions in every industry. See how our work is tailored to yours.
