About Bottarini Marketing Group
MARKETING BUILT BY PEOPLE WHO ACTUALLY RUN THE CAMPAIGNS
We are a full service marketing agency for local and national brands. We build and manage local SEO, answer engine optimization, websites and Meta ads as one connected system, and we do the work ourselves.
WE STARTED BECAUSE GOOD BUSINESSES DESERVE BETTER MARKETING
Bottarini Marketing Group started with a simple frustration: business owners were paying agencies every month and getting reports instead of results. Dashboards full of impressions. Rankings for terms nobody searches. Ads that spent the budget and never produced a booked job.
So we built the opposite. A small, hands-on team that treats every account like it is our own money on the line. No account managers passing your questions down a chain, no templated strategy pulled off a shelf. The person who plans your campaigns is the person who builds them, watches them daily, and tells you the truth about what is working.
Today we work with home service contractors, medical and aesthetic practices, weight loss clinics, auto performance shops, real estate teams, e-commerce brands and national companies. Different industries, same standard: the work has to produce customers.
We are a Los Angeles based agency, and we work with local businesses across Southern California as well as national brands across the United States.
MAKE YOU THE OBVIOUS CHOICE IN YOUR MARKET
Our mission is to make sure that when someone is ready to buy what you sell, you are the business they find, trust and call. That means being visible everywhere the decision happens: Google, the map pack, AI answers, social feeds and your own website, and making each of those touchpoints strong enough to convert.
Own The Outcome
We measure success in calls, leads, booked jobs and revenue, not impressions. If the number that matters is not moving, we change the plan.
Say It Straight
Plain reporting, plain language, plain answers. You always know what we spent, what it produced and what we are doing next.
Build The Whole System
SEO, AEO, website and paid ads are one machine. We build them to feed each other instead of competing for credit.
Test, Then Scale
We start with structured tests, find what converts in your market, then put the budget behind the winners.
THE SAME PROCESS, TUNED TO YOUR INDUSTRY
Every engagement follows the same four steps. What changes is the research, the offers, the creative and the keywords behind them.
Learn Your Market
We study how your customers actually search, compare and book, the questions they ask, the competitors they see, the objections they carry.
Fix The Foundation
Website, landing pages, tracking, profiles and schema. Before we spend a dollar on traffic, we make sure the traffic has somewhere good to land.
Launch And Test
Local SEO, AEO, and Meta and Google campaigns go live together with structured creative and offer tests so we learn quickly.
Optimize And Scale
We review performance weekly, cut what does not convert, and push budget into the audiences, pages and offers that do.
HOW WE ADAPT TO DIFFERENT INDUSTRIES
A roofing company and a med spa do not sell the same way, so we do not market them the same way.
Home Services
Roofing, HVAC, plumbing and electrical buyers move fast and often urgently. We prioritize map pack visibility, speed to lead, call tracking and offers that make it easy to book today.
Medical, Aesthetic & Wellness
Consults are considered purchases. We focus on education, credibility, before-and-after storytelling and intake flows that turn interest into booked appointments without feeling pushy.
Real Estate
Buyers and sellers research long before they reach out. We build neighborhood level content, home evaluation offers and retargeting that keeps you present through a long decision window.
Automotive & Collision Repair
Collision customers are stressed and searching on a phone. We focus on map pack visibility, photo estimate requests, insurance clarity and Meta campaigns that keep your shop top of mind.
Retail, E-Commerce & Specialty Brands
From auto performance shops to online brands, we build creative led paid social programs, clean tracking and landing experiences designed around repeat purchase and lifetime value.
Do not see your industry? We work with businesses of every kind, local and nationwide. Contact us to see if we are a fit.
LET'S TALK ABOUT YOUR GROWTH
Tell us about your business and we will show you exactly how we would build your marketing.
Get a Quote