Realtor PPC Agency
GOOGLE ADS THAT PRODUCE REAL INQUIRIES
-
Bid on neighborhood, valuation and listing intent, not generic browsing traffic
-
Fair Housing aware targeting that keeps campaigns within advertising rules
-
Call and form tracking on every campaign, ad group and landing page
PAID SEARCH FOR AGENTS WHO WANT REAL CONVERSATIONS
As a realtor PPC agency, we start from one fact: real estate clicks are expensive and compete directly against large portal budgets, which means a loosely built account burns money fast. The difference between a profitable realtor campaign and a wasted budget usually comes down to which searches you target, where the click lands, and whether inquiries are tracked well enough to optimize.
We structure realtor accounts around intent. Buyer searches by neighborhood, seller searches around home value, and listing-specific searches each get their own campaigns, budgets and landing pages, so the message matches the search and reporting stays readable.
All targeting is built with Fair Housing advertising requirements in mind. Housing ads on major platforms have real restrictions on audience targeting, and we work within them rather than around them.
Get Started
REALTOR CLICKS ARE EXPENSIVE AND HIGHLY COMPETITIVE
EVERY WASTED CLICK COMES OUT OF YOUR MARGIN
A buyer searching homes for sale in [neighborhood] and someone browsing listing photos out of curiosity can trigger the same broad keyword. Without disciplined structure, negatives and compliant targeting, a realtor budget disappears into traffic that will never become a client relationship.
- Target the searches that indicate a buyer or seller ready to talk to an agent.
- Filter out browsing, rental, job and out-of-area searches before they cost you.
- Send each ad group to a landing page that matches what the searcher typed.
CAMPAIGN STRUCTURE
Separate campaigns for buyer, seller, valuation and listing-specific intent, each with its own budget and geography.
CONVERSION TRACKING
Call tracking, form tracking and CRM signals wired up so optimization is based on real inquiries, not clicks.
LANDING PAGES
Fast, focused pages with the offer, local proof and contact options above the fold on mobile, tested over time.
WHAT WE MANAGE IN A REALTOR ADS ACCOUNT
Paid search rewards attention. Realtor accounts need regular review of search terms, bids, geography and device performance, because inventory, seasonal market swings and competitor activity all shift the picture from month to month.
We also watch response time on your side. Real estate leads go cold fast, and a campaign that produces inquiries nobody answers quickly looks like an advertising problem when it is really a follow-up problem. Reporting shows both.
- High-intent keyword targeting by buyer stage, seller stage and neighborhood.
- Campaign and ad group structure that keeps message match tight.
- Geo-targeting by neighborhood, city or zip based on where you actually work.
- Fair Housing aware audience settings, avoiding restricted targeting categories.
- Ongoing negative keyword work from real search term reports.
- Landing page builds and testing for buyer, seller and valuation offers.
- Call and form tracking, including privacy-aware tracking practices.
- Retargeting for past site visitors browsing listings or valuation pages, within platform housing ad rules.
- Budget allocation across buyer and seller campaigns and across seasonal market swings.
WHERE REALTOR AD BUDGETS LEAK
The most common leak is broad match with no negatives, pulling in searches for rentals, apartment listings, real estate jobs and general market news. The second is sending every ad to a homepage or generic IDX search, where a buyer who searched a specific neighborhood has to hunt for it.
The third is targeting that runs afoul of Fair Housing advertising requirements on major ad platforms, which limit how housing-related ads can be targeted by certain audience characteristics. We build campaigns that stay compliant from the start rather than reacting to a platform flag later.
The fourth is missing conversion data. If calls and valuation submissions are not tracked, Google optimizes toward clicks, and you end up paying more for traffic that looks busy and produces nothing.
Get Started
Our Process
HOW WE LAUNCH AND RUN REALTOR CAMPAIGNS
Build carefully, launch tight, expand only where the data supports it.
- Account review — We audit existing campaigns, tracking, search terms and wasted spend before recommending anything.
- Build — Campaign structure, keyword sets, negatives, compliant targeting, ad copy and landing pages built around your areas and specialties.
- Launch — Start focused on the highest-intent searches and your strongest neighborhoods.
- Optimize — Regular search term review, bid and budget adjustments, ad and landing page testing.
- Report — Spend, calls, forms, cost per lead and the changes we made, in plain language.
Related Services
PAIR PPC WITH THE REST OF YOUR REALTOR MARKETING
Ads produce inquiries now. SEO and your website lower what those inquiries cost over time.
Realtor Marketing
See how paid search fits into a complete realtor marketing program.
Realtor MarketingFAQs
Commonly Asked Questions
How much should a realtor spend on Google Ads?
It depends on your market, your specialties and how many leads you can personally follow up with quickly. Realtor clicks are costly and compete against large portal budgets, so a budget too small to gather data tends to underperform. We will give you an honest range for your area before you commit.
Can you target ads by neighborhood?
Yes, geo-targeting by neighborhood, city or zip is a core part of realtor campaigns. Audience targeting based on protected characteristics is a different matter, and Fair Housing rules limit that on major ad platforms. We build campaigns that respect those limits.
Do you build the landing pages?
Yes. Sending paid realtor traffic to a generic homepage or a raw IDX search wastes clicks. We build focused pages that match the search, load quickly and make contacting you or submitting a valuation request obvious on mobile.
How do you know which ads produce actual clients?
We track calls and form submissions at the keyword and campaign level, and where your CRM allows it we connect inquiries through to signed clients, so optimization targets real outcomes rather than click volume.
What results can you promise?
None specifically. We can tell you what cost per lead ranges tend to look like in similar markets, but performance depends on competition, budget, seasonal market swings and how quickly you follow up.
