Auto Body Shop Marketing Services
FILL YOUR BAYS WITH BETTER COLLISION WORK
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Get found for collision repair, dent, bumper and paint searches
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Turn estimate requests into scheduled drop-offs instead of price shoppers
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Build direct customer demand so you depend less on insurer referrals
MARKETING BUILT AROUND HOW DRIVERS PICK A BODY SHOP
Our auto body shop marketing services start from one fact: most collision customers are having a bad week. They have just been in an accident, they are dealing with an adjuster, and they have never chosen a body shop before. They search, they look at photos, they read a handful of reviews, and they call the shop that looks like it will make the process simple.
We build auto body marketing around that moment. Your shop needs to appear when someone searches for collision repair in your city, answer the insurance questions they are already worried about, and make requesting an estimate take seconds from a phone in a parking lot.
Beyond collision, there is steady demand for paintwork, dent and hail repair, bumper work, restorations and fleet accounts. We build campaigns for the jobs you actually want more of, and report on calls, estimate requests and booked repairs rather than vanity numbers.
Get Started
| Service | What we do for auto body shops | Starting price | Learn more |
|---|---|---|---|
| Local SEO | Rank in the map pack and organic results for collision and repair searches. | From $500/mo (starting price for local SEO only) | Auto Body Shop SEO |
| Google & Meta Ads (PPC) | Meta and Google campaigns that bring in estimate requests on demand. | Meta Ads Management from $1,500/mo (ad spend not included). Google Ads: See pricing | Auto Body Shop PPC |
| Website Design | A site built to turn damaged-car searches into booked estimates. | From $1,000/mo (starting price for website design) | Auto Body Shop Website Design |
| AEO | Structure your site, schema and business facts so AI answers can quote you. | From $500/mo (starting price, often paired with SEO) | Answer Engine Optimization |
COLLISION REPAIR IS LOCAL, URGENT AND TRUST-DRIVEN
DRIVERS COMPARE SHOPS BEFORE THEY EVER TOW THE CAR
Nearly every collision search starts on a phone within a few miles of the shop. Customers scan the map pack, look at recent reviews and repair photos, then call one or two shops. If your listing, photos and site do not make you the safe choice, the shop down the road gets the vehicle.
- Show up in the map pack for collision, dent, hail and paint searches in your area.
- Answer insurance and rental questions before the customer has to ask them.
- Make requesting an estimate possible from a phone with photos attached.
AUTO BODY SEO
Service and city pages for collision repair, paint, dent and hail work, plus the Google Business Profile and review signals that drive map pack visibility.
AUTO BODY ADS
Meta and Google campaigns built around collision, hail season and paint demand, with negatives that filter out parts, DIY and job searches.
AUTO BODY WEBSITE DESIGN
A fast shop site with photo estimate requests, insurance and rental answers, before-and-after galleries and click-to-call on every screen.
HOW DRIVERS SEARCH AFTER AN ACCIDENT
Collision searches split into clear intents. Emergency searches like body shop near me or auto collision repair happen within hours of an accident and convert quickly. Insurance searches like does my insurance cover a body shop of my choice signal someone who needs reassurance before they commit. Cosmetic searches like bumper repair cost or paint correction are researched over days and are usually paid out of pocket.
Each of those deserves its own page and its own message. One general services page cannot answer a hail damage question, a lease turn-in question and a restoration question at the same time.
- Collision and accident repair pages for each city and neighborhood you serve
- Dedicated pages for paint, dent and paintless dent repair, and bumper work
- Hail damage pages that can be pushed hard during storm season
- Clear explanation of the insurance claim and direct repair process
- Photo estimate request forms that work well on a phone
- Before-and-after galleries organized by repair type
- Fleet and dealer pages for commercial accounts
- Review generation so recent feedback keeps arriving
- Call and form tracking tied back to each campaign
WHY MOST BODY SHOP MARKETING UNDERPERFORMS
Many shops rely almost entirely on insurer referral programs and word of mouth. That works until the referral mix changes or a competitor with a stronger online presence starts capturing the customers who choose their own shop.
The other common problem is a website built years ago that loads slowly, hides the phone number, and has no way to send photos of the damage. Customers who are standing next to a wrecked car will not fill out a long form on a slow page.
We fix the foundation first, then drive demand into it, so paid traffic and search visibility land somewhere that actually converts.
Get Started
Our Process
HOW WE RUN AN AUTO BODY MARKETING PROGRAM
A repeatable cycle so you can see progress every month.
- Discovery — We review your repair mix, target jobs, service radius, insurer relationships and current lead sources.
- Foundation — Site speed, estimate request flow, tracking, Google Business Profile and review process get fixed first.
- Build — Service, city and repair-type pages, plus ad creative and offers matched to the work you want more of.
- Launch — Local SEO, Meta and Google campaigns go live together with call tracking on every entry point.
- Optimize — Monthly review of calls, estimate requests and booked repairs, then budget shifts toward what converts.
Related Services
EXPLORE AUTO BODY MARKETING SERVICES
Each service can run on its own or as part of one connected program.
Auto Body SEO
Rank in the map pack and organic results for collision and repair searches.
Auto Body SEOAuto Body Website Design
A site built to turn damaged-car searches into booked estimates.
Website DesignAuto Body Shop Marketing in Los Angeles & the San Fernando Valley
Bottarini Marketing Group is based in Los Angeles and helps collision and auto body shops in Burbank, Glendale, Sherman Oaks, Van Nuys, Studio City, Woodland Hills, Pasadena and Santa Monica get chosen after an accident, when drivers need a trusted shop fast. We also serve body shops nationwide, targeting the drivers within each shop's own service radius.
FAQs
Commonly Asked Questions
Do you only work with collision shops?
No. We work with collision centers, paint and refinish shops, paintless dent repair specialists, restoration shops and mixed operations that do both mechanical and body work.
Can marketing reduce our dependence on insurer referrals?
That is usually the goal. Customers in most states can choose their own shop, so the more visible and trusted you are locally, the more repairs you win directly rather than waiting on a referral list.
What kinds of jobs can you target?
We build campaigns around the work you want more of, whether that is heavy collision, hail season volume, paint and refinish, bumper and dent work, restorations or fleet accounts.
How fast will we see results?
Paid campaigns can produce estimate requests within the first weeks. Local SEO usually builds over several months as pages, profile activity and reviews accumulate.
Do you handle reviews?
We set up a simple process to request reviews after a repair is delivered, since recent reviews strongly influence which shop a driver calls.
Do you work with auto body shops outside Los Angeles?
Yes. We are based in Los Angeles and serve auto body shops locally across Burbank, Glendale, Sherman Oaks, Van Nuys, Studio City, Woodland Hills, Pasadena and Santa Monica, and we also work with clients nationwide. Every campaign is built around each client's own service area.
