Auto Body Shop Ads Management
PAID CAMPAIGNS THAT BRING ESTIMATES IN THIS WEEK
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Reach drivers searching for collision, hail and dent repair right now
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Stay in front of local drivers on Facebook and Instagram between searches
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Track every call and estimate request back to the campaign that produced it
ADS FOR SHOPS THAT NEED WORK ON THE SCHEDULE NOW
Our auto body shop ads management starts from one fact: paid campaigns are the fastest way to add estimate requests when the schedule thins out or a hail event hits your market. Search ads capture drivers who are looking for a shop today. Meta ads keep your shop familiar to local drivers so you are the name they remember when something happens.
We build both: Google campaigns tightly scoped to collision and repair intent, and Meta campaigns with creative built around real repairs, free estimate offers and the questions drivers ask about insurance.
Every campaign runs with call tracking and form tracking so you can see cost per estimate request instead of guessing.
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CLICKS ARE EXPENSIVE WHEN THE TARGETING IS LOOSE
MOST WASTED SPEND COMES FROM THE WRONG SEARCHES
Auto body keywords attract parts shoppers, DIY researchers, job seekers and people looking for salvage vehicles. Without disciplined negatives and tight geography, a large share of the budget goes to clicks that were never going to become a repair order.
- Scope campaigns to your real service radius, not a whole metro.
- Filter out parts, DIY, salvage and employment searches with negatives.
- Send each ad group to a page that matches the exact repair type.
CAMPAIGN STRUCTURE
Separate campaigns for collision, hail, paint, dent and bumper work so budget and bids follow the jobs you want.
CREATIVE AND OFFERS
Meta creative built from real before-and-after repairs, free estimate offers and insurance reassurance.
TRACKING
Call tracking, form tracking and conversion values so decisions are based on estimate requests, not clicks.
WHAT WE MANAGE IN YOUR AD ACCOUNTS
Ads management is ongoing work, not a launch. Search terms, creative fatigue and seasonal demand all change week to week.
Here is what is included in an auto body ads program.
- Account structure by repair type and priority job
- Keyword research and continuous negative keyword work
- Meta audiences, retargeting and lookalike testing
- Ad copy and creative testing with real repair photos
- Landing page recommendations for each campaign
- Call tracking and form conversion setup
- Budget pacing around hail and seasonal demand
- Weekly search term and creative review
- Monthly reporting on spend, leads and cost per estimate request
WHY PAID CAMPAIGNS UNDERPERFORM FOR SHOPS
The most common failure is sending every ad to the homepage. A driver who clicked a hail damage ad should land on a hail damage page with photos, an insurance explanation and a photo estimate form.
The second is untracked calls. If phone calls are not attributed to campaigns, the account gets optimized around form fills while most of the real demand arrives by phone.
The third is stale creative. Meta audiences in a local market see the same ads quickly, so creative needs a regular refresh to keep cost per lead stable.
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Our Process
HOW WE LAUNCH AND MANAGE CAMPAIGNS
Structured launch, then weekly optimization.
- Plan — Define target jobs, service radius, budget and the offers worth testing.
- Build — Campaign structure, keywords, negatives, audiences and creative are set up together.
- Track — Call and form tracking verified before any budget is spent.
- Launch — Campaigns go live with conservative budgets and tight geography.
- Optimize — Weekly search term review, creative refresh and budget shifted toward winning campaigns.
Related Services
PAIR ADS WITH YOUR LONGER-TERM MARKETING
Paid brings volume now. SEO and your website make each dollar go further.
FAQs
Commonly Asked Questions
What budget do we need?
It depends on your market size and the repair types you want. We will model realistic click costs and estimate volume before you commit, and start conservatively.
Do you run Meta ads as well as Google?
Yes. Meta ads are a core part of what we do. For body shops they work well for hail season pushes, free estimate offers and staying visible to local drivers between incidents.
Who owns the ad accounts?
You do. We work inside your accounts so the history, audiences and data stay with your business.
Is ad spend included in management?
No. Management fees and ad spend are separate, and you pay the platforms directly.
How quickly can campaigns start producing?
Search campaigns often produce calls in the first week or two. Meta campaigns usually need a short learning period and creative testing before cost per lead settles.
